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Values first: how fashionable Ukrainian brands help us build a better future for Ukraine

Values first: how fashionable Ukrainian brands help us build a better future for Ukraine

With the support of reliable partners, we can easily and more effectively do good deeds. We sincerely thank everyone who joins our charitable initiatives and works with us to create a better future for Ukraine, in particular, those who support the women of the GIDNA project. This is an essential mission because it is through joint efforts that we can give people support and hope where they need it most.

GIDNA is the Future for Ukraine Foundation’s project of professional psychological help for women survivors of conflict-related sexual violence and those whose relatives went missing or are in captivity. It is a safe space of understanding and support where every woman can receive professional, anonymous, and free help.

GIDNA's mission is to help victims of russia's brutal aggression regain their emotional balance, find inner strength, and discover the courage to move forward. This year, we were supported by brands that shared our goal and contributed their efforts to making the world a better place.

In particular, the Rimmart brand allocated 15% of sales from its Grid and Splash jewelry lines in September and October to support the Future for Ukraine Foundation's charitable projects, including GIDNA and LEVCHYK SPECTRUM HUB, a center providing correctional help for IDP children and children from frontline territories on the autism spectrum. This is a wonderful example of how style and values can come together for an important cause.

The JJSQUEE brand launched a charity accessory called “Rose” — a hair tie that has become a symbol of recovery and support. All proceeds from the sale of this accessory were donated to the GIDNA project.

We want to sincerely thank our media partners for helping to spread the word about our initiatives and encouraging as many people as possible to support our projects, including online publications WoMo and Beauty Hub, as well as Telegram channels Spacemag, cimetière, Design Borscht, Syni Romashky, and GAYINICHAKIIO, which always actively support the GIDNA project. Your attention to the topic and willingness to share what is important make our steps more powerful. You are helping to create a better future in which support, humanity, and care become our common strength.